Family Planning Association

Our challenge

To build on the established and trusted values of the FPA yet engage with a broader more sexually aware and active target audience.

The idea

Broaden the horizons, go public and put sexual health on the agenda. An integrated campaign including internal refocus, new logo, and tactical awareness generation activity and PR.

The reaction

Extensive awareness, increase positive contact for advice and assistance and one of the most requested images ever created in The Cerne Giant placement.

andrew
andrew
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FPA
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