Reiker

Ewen Campbell – Managing Director, Rieker UK

Reiker accounted BLAC because of your creativity and your ability to interpret what we wanted from the UK market and not just regurgitate what the group was using throughout the rest of the world. They are constantly pushing the envelope and are sometimes, if anything, too creative for us! We have to rein them back, although despite being creative they are also commercial.

We do have some good fun and get up to a lot of mischief together and that always comes across sometimes. Sometimes that is our best brain storming as well, when we are having a beer afterwards!