i3

Phil Jackson – International Marketing Director, i3 Global

Following the sale of i3 and the subsequent re location of the marketing to Philadelphia, Phil left i3 after 6 years and is now managing director of a brand innovation company Jackson Beazeley.

“BLAC agency has been the best B to B agency I have worked with and I have worked with many, BLAC won the i3 account with a brief to deliver an online community of potential clients for i3 Pharma Resourcing and the broader i3 research and specialist business units. First they developed a powerful creative, solution with a very distinct look and feel, which was globally flexible. Their understanding of how to maximise our existing data and buy in new data helped to deliver an integrated campaign utilising the digital medium to the great effect especially when combined with conventional direct mail and press advertising. They delivered campaigns in as many at 26 languages across the globe, their key focus was Europe, and Australasia.

BLAC delivered consistently despite an ever changing background of re-budgeting and re-organisation. It’s easy to serve a client during the good times, but BLAC did well against a very challenging background, with moving goal posts.”