British Airways

Peter Kenworthy -

When I was commercial director of GB airways BLAC was our agency, they had been recommended by Canadian Airlines, and it was one of the best recommendations we ever had.
Over a period of five years they worked with us to under the BA banner promote our leisure routes in a way that maximised yield while minimizing cost. They created value radio, and low cost design / advertising templates that set us apart even with our hands tied by BA.
They reduced the cost of customer acquisition and developed retention programmes that helped create on line communities for us to work to.

They managed all our press schedules at home and abroad with a minimum of fuss and with great efficiency, their production and trafficking of work made life easy for my head of communications and marketing mangers, so they could concentrate on the bigger marketing issues with the agencies brand planners and creative’s.

BLAC themselves were very cost effective, quick to respond and a delight to work with.

I would have no hesitation in recommending Neil and his team.