Avis

Our challenge

The original challenger brand was being challenged itself by an influx of low cost car hire operators and brokers, particularly amongst European travellers to the USA.

BLAC were briefed to create a campaign to reinforce Avis’s credibility and maximise the brands relevance within the USA bound audience of French, German, Dutch and English speakers

The idea

Make Avis visually synonymous with motoring in the USA.

Don’t Walk. Drive Avis combine famous American landscapes with the iconic and globally recognised Don’t Walk signs.

The reaction

An ongoing rise in outbound rental activity to the USA stimulated by an initial 65% increase in the period immediately following the campaign.

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