Bonmarche

The challenge

To reinvigorate an established and well loved brand to appeal to a higher social demographic profile whilst retaining the essence that was so successful amongst core existing customers.

The idea

Dramatise the effect of the introduction of a new and exclusive designer range from David Emanuel.

The reaction

Increased footfall across the majority of the 150+ stores with a noticeable change in the age and profile of new customers.

andrew
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