Our challenge

To reassess the brand architecture and devise a global portfolio brand strategy following the Esselte Corporations purchase of Rapid- the world’s largest manufacturer of staplers.

The idea

Realignment of the Esselte Corporations business around three core brands, the development of distinctive visual and text language for each brand plus the creation of brand extensions as appropriate.

The reaction

Continued and ongoing growth for the Esselte Corporation and reinforcement of their position as the world’s largest manufacturer of office stationery and equipment.

Development of a new direction to consumer range to further enhance brand recognition, reinforce reputation and confirm the brands leadership position.

Over our 10 year relationship, we have developed over 40 new products with the Esselte Corporation and continue to work closely with them on all aspects of their brand and product development.

Esselte brand ad1
Esselte brand ad2
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