Hippodrome

The challenge

The £20 million refit and launch of Europe’s largest Casino in the iconic Hippodrome building in London’s Leicester Square is scheduled for 2012. BLAC are responsible for the design and management of the communications for the launch and beyond.

The idea

Pending the reveal of the launch idea, our teaser and proximity activity are currently making the most of the legendary location.

The reaction

No one visiting Leicester Square whilst the transformation is in hand can be in any doubt as to how spectacular and impressive The Hippodrome Casino will be.

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