Leitz

Our challenge

A pan European repositioning for Esselte Leitz to generate awareness amongst the breadth of the B2B and B2C audiences whilst overcoming the ongoing commoditisation of office and stationery products.

The idea

Boss the category with a big idea that re-writes the accepted rules of the sector.

Take ownership of the satisfaction that comes from conversion of the universal challenge of the ‘To do list’ to the ‘Done list’.

The reaction

Broadened the appeal of the Leitz brand and established the brand in the business enabling sector rather than just stationery and office supplies

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