Our challenge

To launch Levact, a new oncology drug on a pan-European basis into the complex and highly competitive medical sector.

The idea

Our compelling ‘One drug, double impact’ idea combined with striking Newton cradle inspired graphics demanded and received attention through tight targeting, whilst the pan-European brand guidelines provided guidance for European markets to extend the activity with local budgets.

The reaction

Strong awareness and positive reaction within the targeted audience. Sales targets were exceeded and our campaign continues to be utilised across key European markets.