Oakmayne Properties

Our challenge

To stimulate awareness of and consideration for Oakmayne’s Elephant and Castle development as an investment opportunity.

The idea

A ‘money’ poster, literally emphasising the opportunity to make money. A 48 sheet poster covered in £5 notes which, once revealed, attracted huge attention and a frenzy of locals realising their own profit.

The reaction

In addition to putting the development on the map, images of our poster appeared on the radio, TV news and in almost all national newspapers with an estimated value in excess of £180,000. This awareness led to all properties in the development being sold off plan.