Our challenge

To stimulate reappraisal of Rieker shoes whilst reinforcing the functional benefits of their ‘stress free shoe experience’ – roomier, lighter, more flexible and shock absorbing – in a positive and motivating way.

The idea

‘Love your feet’ took ownership of the positives whilst integrated activity including engagement with trade shoe buyers and striking POS ensured follow through in store.

The reaction

Positive perception shifts for the brand overall including improvements in ‘more modern’ and ‘fashionable’, plus contribution to Rieker UK reported 4% profit for the year despite recessionary pressure on the industry overall.

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Reiker Shoe USB
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