Royal Westmoreland Resort

The challenge

To enable The Royal Westmoreland to stand out in the highly competitive Barbados leisure market and stand for a motivating and desirable point of difference, whilst reflecting its status as the original luxury resort on the island.

The idea

Reposition of the Royal Westmoreland as ‘The perfect location’ affording visitors the ultimate position to make the most of all the facilities on hand. An integrated campaign including luxury, style and travel trade press, plus online, Direct Mail and posters.

The reaction

Put the Royal Westmoreland resort back where it belonged within its competitive set. Increased awareness and consideration for the resort within the travel trade whilst stimulating direct bookings.

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