SKYN

The challenge

Ansell Corporation, the multi million dollar global leaders in industrial and medical protective products, required a single brand platform to unite 19 regional condom brands including Mates in the UK, Lifestyles in the USA and Manix in France

The idea

A category changing concept that quite literally changes everything, delivered by open minded girls with attitude talking frankly and openly about their love of sex. On TV, on the street, in press, online, social media and through PR in 4 languages.

The reaction

Direct response rates for the digital element of the campaign achieving click through rates of around 12% against an industry average of 0.6%.

In terms of portfolio contribution and ROI, the profit contribution of the international condom element of Corporation continues grow impressively, stimulating discussions regarding areas for future marketing investment.

Sara
andrew
murry
hutch
ANSELL004_5x_retouched_ALLPortLand_10.01.125
Skyn8
Skyn6
Skyn4
Skyn3
Skyn2
ANSELL004_5x_retouched_ALLPortLand_10.01.1212