Swan Hellenic

The challenge

To differentiate Swan Hellenic within the highly competitive cruise sector whilst also stimulating increased interest and bookings

The idea

Appeal beyond the usual target, engage with a premium audience and position Swan Hellenic as a genuine provider of experiences of a lifetime. Our ‘Discovery’ campaign targeted inner directed prospects through digital, poster, press and direct mail with mouth watering visuals and intelligent involving copy.

The reaction

Doubled the brochure enquiry rate and achieved a 5% uplift in early bookings year on year immediately. Reduced cost per response rates by 30% over previous agency activity and cost per booking rates by 60%; increasing passenger yield by 28% and achieving the first ever 100% capacity for the company.

andrew
BLAC004_SwanPitchBooklet_2
Swan where on earth is this?