Voyages of Discovery

The challenge

To broaden the appeal of discovery cruising to encourage a wider audience to consider Voyages of Discovery as an option for their next holiday.

The idea

Establish Voyages of Discovery as the provider of a unique yet accessible combination of relaxation and discovery via brand film and digital activity driving traffic to a new website.

The reaction

Increased site traffic by 30% and helped establish Voyages of Discovery as a credible player within the mid market sector.

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